When it comes to content marketing, it's easy to feel at odds between a growth-oriented, SEO-focused content strategy and a more creative, high-level approach. But why can't it be both? Ideally, this would not be a conflict. Just ask any content marketer - they'd rather have the Latest Mailing Database time and resources to focus on both, because to build a strong marketing brand, you need an approach that covers both. notoriety and acquisition. Finding that balance is of the utmost importance to Joey Chan, chief content officer of collaborative learning platform 360Learning. Although a career in marketing wasn't exactly in her plans, her background in literature and film studies gave her an unusual perspective that encouraged her to experiment with bold and new storytelling formats to drive organic growth.
On her very first day as Chief Content Officer at 360Learning, she starred in Onboarding Joey , an original, unscripted docuseries that followed her onboarding experience through her first 90 days. And if starting a new role wasn't hard enough, the show started filming a few weeks before the COVID-19 crisis hit, meaning we got to watch it in real time as it dealt with the challenges. to pivot to Latest Mailing Database remote work during a global pandemic. Joey and the team's unique approach has paid off: the series was recently cast as the Webby Honoree, shortly after the release of their second series. We recently caught up with Joey to discuss his new series, how to incorporate unexpected new formats into your content marketing strategy, and balancing creativity with lead generation.
Here are some of our favorite takeaways from the conversation.1. Don't be afraid to try something different Blog posts, podcasts, eBooks, and videos have long been the bread and butter of content marketers. That's why, if you want to build a brand that stands out from the Latest Mailing Database crowd, you have to be open to experimentation. For 360Learning, that means that once in a while they like to take an unusual idea and make use of it. Like, say, merging the idea of a reality TV docuseries with one of the key use cases for a fast-growing B2B startup. “I knew they had a lot of ambition to do original and bold stories, and that's what I signed up for. Everything went well – I'm starting this new job, onboarding is one of our use cases, and I'm a content person. I am willing to experiment with different content formats.