Facebook and Google Ads are great platforms for driving targeted traffic to your phone number list websites or social profiles. However, there are several reasons to consider alternatives. First, there is the cost factor mentioned earlier. The phone number list cost of advertising on the Google and Facebook networks is quite high, given the competition from other bidders. Additionally, Facebook and Google have implemented tighter restrictions phone number list on advertisers, making it difficult for companies in certain verticals to use the networks effectively. These include companies in the adult, pharmaceutical, gaming and weapons industries, phone number list as well as affiliate marketing companies.
Targeting options available to you
Today's ad networks offer far more sophisticated targeting options than ever before, such as geographic location, demographics, device, income, and more. Some also include retargeting features, which allow you to show your ads to phone number list customers who have already visited your website. This is an extremely valuable option, as conversion rates on retargeted phone number list traffic can be double those of standard advertising. Familiarize yourself with the different options that each network allows before deciding which is the phone number list most appropriate.
Many ad networks listed below allow you phone number list to place your ads on random websites in their inventory. There are pros and cons to this option. The downside is that your ads may not show up on the highest quality or phone number list most relevant sites in the network. On the other hand, it can be an effective way to test multiple sites to see which are consistent with your branding and traffic goals. AdXpansion advises clients phone number list to consider using its RON (Run of Network) option, as it is a great way to generate lots of exposure with low CPM bids.
The Relevance of Network Niche Publishers
Large ad networks typically work with thousands phone number list of different publishers. Try to find out which publishers are in their inventory and see if they are relevant to your phone number list target audience. Really, there's no point running ads on websites that your target demographic doesn't visit.
You need to consider many different factors when determining where phone number list to show your ads. Since testing a new network requires an investment of time and money, it's important that you first determine which ad networks are phone number list best suited for your business. That said, remember that you don't have phone number list to stick with the first ad network you test. If you've tried a network well but aren't seeing the results you need, don't be afraid to choose another option from this list and try your luck elsewhere.