It doesn't matter what your trying to sell they won't buy the product or services featured in your free port, so as a last ditch effort you should mailing list be able to collect information to create leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert them into your subscriber.
With that approach, you can still follow up with your visitor in the future on other offers and have a chance at converting them into a mailing list customer for life. You do this by offering special updates to your report or an exclusive notification list your reader will be interested in subscribing to, which leads to having them subscribe to your mailing list.
The quality of your free report is very important in the success of your marketing of a product or service. If your readers find your information very informative and they want to share it with others, you encourage them to do so by giving mailing list them the right to give your report away for free, you will be able to have your name, status and links within the report circulated without any effort on your part - simply because others are willing to do so for you!