Also, if you are going to leave a comment on mailing list a blog, make sure it is useful and has value. One of the most powerful and important tools an online marketer can have is an opt-in mailing list. An opt-in mailing list is a database of peoples mailing list names and email addresses that have subscribed to a marketers email list via a web form, giving the marketer permission to send them periodic emails on the topic and products they are interested in.
The benefits of marketing through an opt-in mailing list are manyfold with the most important being able to legitimately contact people who mailing list are particularly interested in your product or service whilst also reducing the cost and time of advertising your product or service. There are do's and don'ts in building a list of opt-in subscribers which shouldn't be ignored if you don't want to fall foul of anti spam laws.
Here are some of the most important tips worth mentioning. Do's 1. Put a subscription form prominently on your website, usually above the mailing list fold is the best place to put it ( near top of page ). 2. Put a link in your thank you email for your subscribers to click on and confirm that they would like to receive information and offers from you, this is called double opt-in. 3.