learning styles and the psychology of learning. employee benefits and retention. Business Management. career advancement These topics have larger audiences, which means bigger reach markets and more visibility, but they are still relevant to Absorb's service Shadow Making and their audience. A quick comparison of search volumes for top [learning management system] and [business management] terms in SEMrush shows the difference in audience size: [learning management system] - 6,600 [business management] - 18,100 Broader content topics wil Shadow Makingl have broader appeal and provide more opportunities to secure exposure and links, while remaining relevant and providing the ability to reach your target audience.
Create targeted pages and resources We also built strategic pages to target the most important and relevant terms for our client. While we wanted our linkable assets to have broad appeal, we wanted these pages to answer a very specific question or problem Shadow Making regarding the customer's business, and answer it better than any other page on the web. To create top-notch pages, we followed content strategy best practices, such as: provide in-depth Shadow Making and lengthy coverage of the topic. add rich media and interactivity via sunk cost differentiators. maintain a strong and consistent focus on keywords and key phrases. optimization of on-page factors - e.g. URL, title tags, H1, page speed, image optimization. Although these resources have a limited reach in the markets, they also have less competition.
Because the content quality was high, the pages were optimized, and the competition was low, these pages could perform well in search with little promotion. Although the traffic to these pages was low in volume, it was highly qualified traffic. These pages also Shadow Making boosted credibility and overall brand awareness as our client started showing up consistently for hyper-relevant queries. It is even possible to passively acquire links to these pages if they are the main resource of the space. The ideation of these pages is the result of a combination of information Shadow Making from the analysis of competitive content and keyword research. Using my Absorb example, I could review competitors' main pages to find a direction for creating new pages. For example, TalentLMS has a page that ranks number one for [e learning technology.