You stay late at work. It's dark. Your computer screen is the only light source in the room. You hear a noise; it's from your computer. You have a new email. When you hover your mouse over the email, you feel a shiver in the air, as if someone is shouting, "Don't open this email!" Ignoring the feeling of foreboding, you open the email and scream in horror. THIS IS A SALES TRACKING EMAIL!!!Although a bit dramatic, this scenario happens all the time in the B2B world. It's common to send follow-up emails after a sales pitch or when you're trying to get in touch with someone, but sometimes those emails are so bad they scare off potential new customers.
haunted email copy (1)How can your sales team avoid the horrible email follow-up scenario? I've compiled some email follow-up examples that scared me, with lessons on what they did wrong and how you can do better! Creepy subject line Follow-up emails, by definition, come after a conversation or interaction with a prospect. So they should be waiting for your email, and they'll open it no matter what the employee data subject line says, right? Wrong! More than likely, your email will get lost in their inbox, like the hundreds of other emails they receive daily.
So, your job as a savvy software seller is to stand out with your subject line , even if it's not your first time contacting. The email below shows exactly how a nondescript subject line can ruin your following: bad subject line Although the content of the email is pretty standard for a pitch, take a look at the subject line. If you saw this in your inbox, would you know what this person is talking about? Would you like to open their email? Probably not, unless it's spring cleaning and you're trying to reset your inbox number to zero.