After the target user participates in the activity, how to get the first batch of users to forward your activity? An article by Li called beast said; (Why do you post on Moments: 5 major motives for users to retweet like crazy).
So if you create information that helps users accomplish some of the above tasks, they will share your information. And this information is like "currency" in social, which can generate value:
Find talk - can your message give others the talk?
Expressing Thoughts - Did your message help them say what they wanted to say?
Helping Others - Does your message enable them to help their friends?
Imagery - Does your message represent their image?
Social comparisons - does your message make them seem more status quo?
In terms of activities, as long as participating in this activity can give him the above 5 values, then your activity will be forwarded from 50 people who participated in the beginning to 500 people and 5,000 people.
The most important thing is what value your WeChat public account activities can provide to your target users, and what benefits they will get after participating. Is it a spiritual boost? Or material discounts or red envelopes in cash.
Furthermore, in the process of user participation in activities, the steps of user participation-user sharing must be the simplest and most clear. If you can do it in two steps, you don't need three steps.
The complicated activity process is bound to lose a large number of users. During the activity process, it is necessary to avoid user loss and allow more users to participate in the activity to form the final transaction.
3. How to let users complete your activities? (Form product purchase or increase powder and pull new)
Before talking about this part, let's take a simple example from life. If you go to the store to buy clothes, the salesperson will say that the clothes match your temperament and make you look younger and more in line with your status.
The most important thing is that when you ask her to introduce clothes according to your requirements, she must show you a more expensive one first. When you try clothes and you think they are suitable but the price is a little expensive, she will say that there is a slightly cheaper version in our store.
Then I took you to try which one of the following is cheaper, and finally you decided to buy the one with a slightly lower price through the comparison of the two clothes!
Here, the seller uses the price anchor, and country email list takes you to see the expensive one first, and then the cheaper one. After you buy a cheap one, you will feel yourself "earned".
The same is true on the official account. You can set a discount on your product during the event, limited-time discount, limited edition, and customer praise, etc., so that users participating in the event will have the opportunity to quickly complete the purchase transaction after seeing the event.
For example, Zhang San buys a pair of shoes in the public account activity, so in order to prevent customers from delaying to place an order immediately. It will make price anchors on product prices for customers.
Or specify the price of the product to each day in the form of accounting, or guide customers to buy this pair of shoes after suffering for half a year, which is legitimate consumption, and the final time limit.