And that's where email takes the dominant position. You can always send a message with an automated upbringing campaign. For example, this email I received after signing up for a new tool provided guided instructions on how to get the most out of it. Email Marketing and Live Chat 6 That is lead training. They want me to switch from a trial user to a full-time user, and I'm crazy about providing an easy user experience with drip email content. In live chat, your choices are much more limited. In
Venngage 's 2018 State ghost mannequin effect service of Lead Generation report , HubSpot said of lead development via email : "The fastest way to lose a lead's interest is to constantly send emails highlighting" excellent "features, prices, and offers ... Do not leave the campaign autopilot. For training to be truly effective, it is necessary to continuously analyze the performance of the campaign, reflect the results, and repeat and optimize the training flow using the learning content. " Email is much easier to build true value and test over time than live chat. Email is one of the best ways to build relationships, grow sales, and leverage the vast list of loyal and qualified buyers for upsell .
This will make the development process smoother for both you and your customers . But is email also great for getting leads ? Let's check. Dig deeper: Why chatbots are a must in your business (and how to build a chatbot!) How E-Commerce Companies Increase Sales with Facebook Messenger Chatbots How to Use Personalization to Improve Your Email Marketing Impact 8 quick tips to ensure SEO-friendly email Lead Generation: Live chat with great lead acquisition Perhaps the biggest reason live chat is so good for consumers, that is, for your business, is that it's so easy to use.