design an identity . Before creating a community, the values and image of the company must be very clear in order to know what can be offered to the Clipping Path audience. Knowing yourself is the previous step to determining the type of public that could be interested in the brand and what it offers and knowing how it behaves or what its habits are. Determine the profile of the ideal follower . To choose or determine what type of public could be the ideal follower, all you have to do is ask yourself a series of questions: what type of public may be interested in the product or service that I offer?
What type of audience can identify with the values and brand image? What do those users need? How can my brand meet those needs? It is important to know who the customer is, as this will give them the right information along with the product or service they need. Find common ground . When the brand knows itself and has determined what type of public is the ideal follower, it is necessary to look for points in common. Content should be created based on these shared interests, since the objective is to create a community in which everyone
feels identified and in which they want to participate by contributing their experiences and opinions. Offer something of value . You should not create a community by offering a product or service to buy from the start. You should start by offering content, experiences, advice... that are related to that common point. It is about creating a relationship of trust and gaining followers by arousing interest through information and not through promotion. Listen and create a relationship with the users of the virtual community . It is very good to provide information, but you should also practice listening.