Launching AMP for Websites in February Remove sidebar ads from SERPs Cross-device remarketing Micro-moments to communicate with buyers at exactly the right time Session Quality Score data It's a good idea to study these trends and features to understand the future of search marketing and how to adjust your campaign. Strategic changes always need to be made to your campaigns, and 2017 will prove it. Here's what to expect when we change the schedule. Accelerated mobile pages will grow further and become essential for search As mobile search continues to grow, the importance of speed has become a focal point for users and Google. Accelerated Mobile Pages (AMP) have been at the heart of the industry since its launch in February 2016. Advertising Continue reading below Since speed is a primary need for brands and consumers, AMP loads quickly to deliver the best user experience.
AMP pages are served from the fax list cache version hosted by Google in the cloud, loading up to 30x faster than non-AMP pages. You can see how this version of Anna Crowe's article is delivered by Google. Screenshot_20161120-200437 (1) At the SEJ Summit in New York on November 2, John Shehata of Condé Nast presented the importance of AMP. He said that while the majority of mobile search traffic comes from regular Google Search, AMP accounts for twice the traffic as newly published content. john-shehata-sej summit Source: SlideShare search engine journal It's are suitable for AMP. Although it's now a top search result on mobile, it's still only useful for news articles, blog posts, product listings, recipes, and other easily usable guides. Google's Gary Illyes told Search Engine Land that “there is a very strong push for AMP everywhere.
And you can expect more launches about it. In recent months, Google announced that AMP signals rank on a linked page deep within an app for the same. There are over 700,000 domains that publish AMP pages, and many monetize it with ads. Platforms such as YieldMo and DoubleClick support multi-size ad requests on AMP pages to protect user experience. In 2017, look for ads in AMP pages to take off and more businesses to implement AMP in their posts and product pages. With higher click-through rates and higher rankings, AMP will continue to be the talk of the industry as webmasters and SEOs try to make the most of accelerated content. To get started with AMP, use the official WordPress AMP plugin.