The platform will review the qualifications of the business email list merchants, and then launch them through the delivery tool, and provide data analysis of the activity effect. After years of development of e-commerce, large platforms have developed their own mature promotional activity reporting process.
Big promotion event process
The above-mentioned promotional activity reporting process can be divided into three parts: order, set, and vote.
Inventory refers to the inventory of promotional items. Including the establishment of pre-event rules, the review of merchant registration, the submission of goods and materials by merchants who have passed the review.
Determining refers to determining the promotion tools and promotion rhythm. Including the selection of marketing tools (shopping allowances, cross-store full discounts, coupons, spikes, red envelopes, etc.), the rhythm of promotions, and the training of merchants.
Casting refers to placing products in various scenes. Including brand exposure, product placement, and algorithm strategy, this step is mainly to guide traffic to the event products for display and exposure through the combination of the event main page and personalized recommendations.
Summary of the promotion
2. Promotional activities
1. System Architecture
(1) Is it an MVP?
Before officially starting to plan promotional products, friends need to think about such a question: Is the current promotion to be developed a one-time event? This will directly affect our planning for promotional products.
Because operational activities are usually flexible and changeable, we must figure out whether the activity is a long-term activity that will be done after a platform, or just a one-time activity in a special stage and a special scenario.
If it is a one-time event, we can write the configuration of the event into the code, configure the parameters and go online. After the event ends, the event can be discarded.
But if the activity is a long-term activity, we need to systematically plan the product, sort out the activity logic, and then develop it.