The author took the fitness function of Joy Running Circle as an example, and analyzed the business logic, interactive experience, product data and other aspects of the fitness function of the related competing products. Enjoy~ 1. Research background and purpose (Pretend) I just joined Joy Run, and the product director asked me to first understand users, products and industries. In the process of understanding, it was found that most users reported that there are too few sports in the jogging circle, and should be added to fitness, walking, cycling, and mountain climbing in the wild. I reported this situation to the leader, and the leader said: "
Then go and investigate the "fitness" function, and see how the related competing products do it, whether we need to do it or not, and if so, is there anything we can learn from it. If yes, which ones do you learn from? So, I went to the fart... 2. User/Requirement/Scenario 2.1 Users, Scenarios and Demands of “Joy Run Circle” 2.2 Users, Scenarios and phone number list Demands of "Fitness Function" Summarize: First of all, Joy Run has been deeply involved in running projects for many years, such as the launch of the marathon mode, the release of the "My Run" function, the launch of the event live function, the launch of the appointment running function, and so on. However, at present,
the platform projects are relatively simple, and the Joy Running Circle should focus on horizontal development while focusing on vertical development. Secondly, it can be seen from the above that the users of Joy Running Circle and the users of the "fitness" function are highly overlapped. Adding the "fitness" function can provide users with diversified and convenient services, which can not only help the precipitation of old users, but also attract new users. Therefore, the need to increase the "fitness" function. 3. The business logic of "fitness function"