Nov 13, 2021
In Business Forum
Retro marketing is about using the past to sell the present. The new Beetle, the reintroduction of the Wis pa bar, Ray-Ban Aviator sunglasses and the Canada WhatsApp Number List latest Olympus E-P retro style digital camera are all examples of successful retro marketing. Successful retro marketing is more than just nostalgia. It is about getting a new following for an old style Canada WhatsApp Number List product. The Wis pa bar was reborn from an internet campaign to bring it back. The retro cars have their own band of young buyers, keen on the Canada WhatsApp Number List retro image, but wanting a modern car. It is too soon to tell if the Olympus E-P, based on the original Olympus Pen series, will succeed. It has the ingredients to make it a modern, cult object. The original Canada WhatsApp Number List Olympus Pen was a small, but advanced camera, the new Pen is the same. Its retro styling looks bang on target; it has the serious look of a top camera Canada WhatsApp Number List from the sixties. The retro brand story is also right. Olympus cameras in the sixties and seventies were compact and innovative, setting new standards in design. The new Pen is also Canada WhatsApp Number List pushing boundaries - the flexibility of an SLR, combined with the convenience of a compact in a retro package. Success in retro marketing needs to based Canada WhatsApp Number List on a solid and believable brand story. It needs to be more than skin deep and it needs to be pursued with conviction. Retro also needs to appeal to the young. Older customers do not often buy the retro story. The Jaguar X-Type and S-type saloons were an attempt to go retro for the more mature Canada WhatsApp Number List executive car market. Both have now been Canada WhatsApp Number List dropped by Jaguar. The motoring press did not like either car particularly. They berated their retro styling as 'outdated'.