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hmmhasany4510
Apr 10, 2022
In Business Forum
a group of entrepreneurs without the financial strength behind them have fallen. At the same time, due to the performance requirements of the Mijia platform itself, SKU began to expand rapidly in 2018, and the natural traffic within the platform began to disperse, and the largest traffic entrance became the crowdfunding section. This has also led to many startup companies making some product decision-making mistakes in order to gain traffic to this forum. The core of low gross profit is the support of the capital chain, which also directly optimizes the ecological chain structure for Mijia, introducing many companies with factory production systems, and introducing orders for factories through new brands. For start-ups, it can still continue to operate. However, by adopting a low-margin model, ecological chain companies will rely heavily on the platform to a large extent, and the brand itself wants to develop channels and cannot be supported in terms of profits. This is also the main development limitation under this model, but there are also visionaries in the Mijia platform ecological chain enterprises. They did not rely entirely on the Xiaomi channel in the early product planning of the brand, but actively expanded their own channels. Those who made this attempt in the early days had already done the laying of channels before the platform traffic dividend disappeared. Formula 2: Explicit public demand + experience upgrade + appearance + profit margin + complete channel system + communication attributes + word of mouth + patent layout + product quality + supply chain capability Representative sms marketing service popular products: lofree origin mechanical keyboard, amrio cosmetic mirror, skg neck massager, 55° cup The core of the model: product: experience & appearance Model Risk: Competitor Plagiarism The biggest highlight of Formula 2 is the upgrade of the experience and appearance of the product itself, which caters to the product demand direction of consumers’ consumption upgrade. The product is changing from sufficient to easy
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