Forum Posts

Robiul Islam
Jun 27, 2022
In Business Forum
Copy is the unsung hero of websites. Too often, text is sidelined in favor of flashy images and whimsical design trends. In short, a copy-free website is nothing more than a jumble of images and colors. Also, below average copy will devalue Banner Design a website – no matter how good the design features are. The realization that it's time to update your web copy doesn't always feel like a kick back. While not getting leads or having incredibly high bounce rates are some of the obvious signs, many metrics don't meet the eye. In this article, you'll discover six signs that it's time to take a step back and re-examine your website copy. 1. Keyword trends are making your web Banner Design copy stale Monitoring keyword trends and updating content should be standard practice for any SEO professional. But for those who haven't updated their copy in a few years, chances are some of the keywords you originally included aren't getting the attention they used to. Advertising Continue reading below Banner Design Think of it this way: The keywords “penguin update” or “penguin update recovery” were goldmines for SEO agencies in 2012. But the heyday of these terms is long gone – and having them in your website copy obviously doesn't elicit the same interest. 6 signs you need to update your website copy A current example would be related to Adobe BC. As you've probably read, Adobe is shutting down Business Catalyst in Banner Design March 2021. Advertising Continue reading below That said, if you specialize in building BC hosted sites – or offer BC migration services, any copy you have around those keywords will soon be old news. Keyword trends are constantly changing and your web copy should be based on how they influence your industry. Now, that doesn't mean you have to change your copy every week. But to get the most out of it, it's wise to keep a close eye on search trends — or hire an expert — to make sure your site is always Banner Design delivering the most timely and relevant message. 2. Customer pain points have changed "You don't sell products and services, you sell solutions to problems." It's the first thing teachers tell you in any business class. When writing website copy, selling solutions is not the primary goal. Instead, you must sell your understanding of the problem. The better you empathize with your customers' pain points, the easier it will be to Banner Design sell the solution. In using web copy to showcase weak spots, the magic is in the details. Suppose you have an IT client that offers cybersecurity services. Having your web copy say a blanket statement like “cybersecurity is hard” does nothing to understand the problem customers are currently facing. Fly fishing is difficult. Landing a helicopter is difficult. Running a marathon is hard. To properly address relevant Banner Design pain points, you need to understand what is happening here and now. In the example of cybersecurity, the issues facing businesses are vastly different today than they
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